Friday 6 May 2011

Why is Tesco struggling in the US?

Good example of MNEs and how companies struggle to apply their business model in (theoretically) similar markets. Also, it is worth noticing how Tesco has changed its strategy in US in order to position itself to a segment of the market which was pretty saturated.



Read the whole article at: http://www.bbc.co.uk/news/magazine-13190124