Friday, 6 May 2011

Why is Tesco struggling in the US?

Good example of MNEs and how companies struggle to apply their business model in (theoretically) similar markets. Also, it is worth noticing how Tesco has changed its strategy in US in order to position itself to a segment of the market which was pretty saturated.

Read the whole article at:


Strategic Management said...

Thanks for sharing. I've taken good note of this post =D

Strategic Management said...

Very helpful. Thank you for sharing.