Interesting to follow the evolution of this Legal factor. Firstly, there was Economical pressures both at macro and micro level and then there is the Political as there was a clear indication in 2009 that a change in the Political Environment (government change) would change the Legal factors (see the FT article from 2009http://www.ft.com/cms/s/0/0fb9de6c-a15b-11de-a88d-00144feabdc0.html#axzz1FGxSQQOd).
Product placement ban on British TV lifted
A ban on product placement has been lifted, allowing advertisers to pay for their goods to be seen on British TV.
Paid-for references to products and services are now permitted for the first time in shows produced in the UK, including soaps and one-off dramas.
Read the whole article at http://www.bbc.co.uk/news/uk-12593061