This is an example of how macro external factor (technology) can impact operations. It is an interesting one because nano-technology is always an uncertainty for scenario planning.
Easyjet paint job makes fuel bills less of a drag
By Jonathan Sumberg Transport reporter, BBC News
How to cut the costs of flying? It's one of the key questions facing the aviation industry.
With the price of a barrel of oil at about $100, airlines are having to think of new - and often ingenious - ways to save money.
Read the whole article at: http://www.bbc.co.uk/news/business-12428667