Wednesday, 16 February 2011

Peugeot and BMW form hybrid components joint-venture

Good example of Collaboration, Network Level Strategy. This is a Joint Venture between to well established rival companies in the automarket. This collaboration concerns a segment of the market that none of them entered in the early stages. It concerns a Macro-External factor (technology) which was an uncertainty in the previous decade and has now created a new segment in the market. As usual most of JV are driven by R&D needs. It is also interesting to note that in other industry these companies would had considered a stronger collaboration (Merger?) but it is well established that European governmenets will not give in easily on such mergers.

Peugeot and BMW form hybrid components joint-venture

French car maker PSA Peugeot Citroen and Germany's BMW have extended their engine partnership by creating a joint venture to develop, purchase and produce powertrain components for hybrid vehicles.

Read the whole article at:

additional article with more analysis on the same topic:


Strategic Management said...

Thank you for this post. Very helpful.

coaching employees said...

Very interesting. Hybrid are the rave nowadays, I guess?