Interesting to follow the evolution of this Legal factor. Firstly, there was Economical pressures both at macro and micro level and then there is the Political as there was a clear indication in 2009 that a change in the Political Environment (government change) would change the Legal factors (see the FT article from 2009http://www.ft.com/cms/s/0/0fb9de6c-a15b-11de-a88d-00144feabdc0.html#axzz1FGxSQQOd).
Product placement ban on British TV lifted
A ban on product placement has been lifted, allowing advertisers to pay for their goods to be seen on British TV.
Paid-for references to products and services are now permitted for the first time in shows produced in the UK, including soaps and one-off dramas.
Read the whole article at http://www.bbc.co.uk/news/uk-12593061
Showing posts with label Impact of Government. Show all posts
Showing posts with label Impact of Government. Show all posts
Monday, 28 February 2011
Wednesday, 16 February 2011
Peugeot and BMW form hybrid components joint-venture
Good example of Collaboration, Network Level Strategy. This is a Joint Venture between to well established rival companies in the automarket. This collaboration concerns a segment of the market that none of them entered in the early stages. It concerns a Macro-External factor (technology) which was an uncertainty in the previous decade and has now created a new segment in the market. As usual most of JV are driven by R&D needs. It is also interesting to note that in other industry these companies would had considered a stronger collaboration (Merger?) but it is well established that European governmenets will not give in easily on such mergers.
Peugeot and BMW form hybrid components joint-venture
French car maker PSA Peugeot Citroen and Germany's BMW have extended their engine partnership by creating a joint venture to develop, purchase and produce powertrain components for hybrid vehicles.
Read the whole article at: http://www.reuters.com/article/2011/02/02/us-peugeot-bmw-idUSTRE71124V20110202
additional article with more analysis on the same topic: http://uk.ibtimes.com/articles/110912/20110210/bmw-group-psa-peugeot-citro-n-electrification-venture-hybrid-technology.htm
Peugeot and BMW form hybrid components joint-venture
French car maker PSA Peugeot Citroen and Germany's BMW have extended their engine partnership by creating a joint venture to develop, purchase and produce powertrain components for hybrid vehicles.
Read the whole article at: http://www.reuters.com/article/2011/02/02/us-peugeot-bmw-idUSTRE71124V20110202
additional article with more analysis on the same topic: http://uk.ibtimes.com/articles/110912/20110210/bmw-group-psa-peugeot-citro-n-electrification-venture-hybrid-technology.htm
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