Interesting example of related diversification in order to achieve the critcal mass required to compete with the biggest player in the market. It is also interesting to note how some hi-tech industries are intergrated.
'The merger, subject to shareholder and regulatory approval, puts Mr Malone in competition with Rupert Murdoch, whose media empire owns 39% of BSkyB.'
Read the whole article at: http://www.bbc.co.uk/news/business-21347814
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