Friday, 11 February 2011

Nokia and Microsoft form partnership

Very interesting development in the mobile phones industry. Good example of how to companies which have traditionally been leaders in their industries, and now are falling behind, have decided to react. It is interesting to note that Microsoft has continued its recent corporate strategy of responding to dynamics in industries (mobile phones and internet) which are not core for it (software) with strategic alliances.
Quite interesting and insightful commentary by Cellan-Jones, on the impact of organisational culture for the choice of partner on behalf of Nokia. It links well with the theories on Network Level Strategies which suggest that collaborations are more successful if organisational cultures are close between the partnering companies. Moveover, also useful to emphasise that there is significant difference in the organisational culture between two companies for the same country and environment (Microsoft and Google).

Nokia and Microsoft form partnership

Nokia has joined forces with Microsoft in an attempt to regain ground lost to the iPhone and Android-based devices.
The deal will see Nokia use the Windows phone operating system for its smartphones, the company said.
It means that Nokia's existing operating systems will be sidelined

Read the whole article at:

1 comment:

What is strategic thinking said...

Somehow, I see similarities in these two brands -- not very particular with the aesthetics of their products.