Good example of how a large established player in mature markets, seeks expansion in emerging markets via M&A. This acquisition is consistent with Diageos previous international strategies.
Diageo’s Turkish Delight
Diageo’s acquisition of Turkey’s Mey Içki from private equity firm TPG Capital today was not a real surprise, as nascent talks between the drink makers were first reported here back in December last year.
For the London-based drinks giant the numbers appear to add up.
Read the whole article at:http://blogs.wsj.com/source/2011/02/21/diageo%E2%80%99s-turkish-delight/