Wednesday, 26 October 2011

Nokia bets on Windows Phone future

Quite a few interesting lessons from Nokia's new strategy:
i) new strategy was developed by the new CEO which links to leadership styles;
ii) Nokia seems to be trying to develop a new segment in the market, which is a gamble, but its potential 'billion people';
iii) interesting to note how Nokia tries to differentiate from direct competitors with services (think VCA);
iv) Nokia's new strategy is based on a strategic alliance. This strategic alliance is particularly interesting because Microsoft does not have its own handsets (in contrast to Apple and Google).

Nokia bets on Windows Phone future

Finnish mobile phone maker Nokia has launched two new smartphones based on Microsoft's new Windows Phone 7.5 operating system.
The Lumia 800 and the Lumia 710 mark the beginning of Nokia's fightback against Apple's iPhone and rivals using Google's Android software

Read the whole article at:


Izmo said...

Yes, I have not yet try any will not bought any Mango device (either Nokia). Strategy is to keep most of user out of N9 (Meego) to get byers for MS-Nokia phones. I have wonder long time why to bought Nokia MS phones do You have answer why? If Mango is so good why Samsung or LG sell only some of MS phones? Software may good but not anything amazing. I don't see the point when Nokia run MS-software inside where is Nokia's profit? I mean how Nokia make their money? Phone selling will bring only some prozent maximum 8 - 9 % profit before taxes ect. Anyway Nokia make some big mistake ond biggest was to forgot customers.

Anonymous said...

Thanks for the article - not sure what your VCA example is in relation too, could you elaborate please?

Strategic Management said...

Primary Activities in VCA include service. Primary Activities add value. If you improve service you may be adding value and improve competitive advantage.