Good example of how a large established player in mature markets, seeks expansion in emerging markets via M&A. This acquisition is consistent with Diageos previous international strategies.
Diageo’s Turkish Delight
Diageo’s acquisition of Turkey’s Mey Içki from private equity firm TPG Capital today was not a real surprise, as nascent talks between the drink makers were first reported here back in December last year.
For the London-based drinks giant the numbers appear to add up.
Read the whole article at:http://blogs.wsj.com/source/2011/02/21/diageo%E2%80%99s-turkish-delight/
Showing posts with label Horizontal Integration. Show all posts
Showing posts with label Horizontal Integration. Show all posts
Tuesday, 22 February 2011
Thursday, 14 August 2008
BA seals alliance with American
BA seals alliance with American
British Airways says it has sealed an alliance with American Airlines that will allow the two carriers to fix fares, routes and schedules together.
The move will also include Spain's Iberia, which is merging with BA.
With aviation fuel prices near record levels and spending on air travel slowing, airlines are looking at ways to cut costs.
To read more:
http://news.bbc.co.uk/1/hi/business/7560790.stm
British Airways says it has sealed an alliance with American Airlines that will allow the two carriers to fix fares, routes and schedules together.
The move will also include Spain's Iberia, which is merging with BA.
With aviation fuel prices near record levels and spending on air travel slowing, airlines are looking at ways to cut costs.
To read more:
http://news.bbc.co.uk/1/hi/business/7560790.stm
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