Kraft's bid for Cadbury 'derisory'

Hostile Acquisition, if it goes ahead, the integration will be challenging to manage. Interesting to note that Kraft highlights the potential synergies while Cadbury suggests that Kraft is a conglomerate with a Portfolio parenting style. Also, interesting how the strategic direction is emphasised: Cadbury claims that Kraft has a slow growth business model.

Kraft's bid for Cadbury 'derisory'

pa.press.net, Updated: 09/11/2009 15:54A £9.8 billion hostile takeover bid from US food giant Kraft has been labelled "derisory" by Dairy Milk maker Cadbury. A £9.8 billion hostile takeover bid from US food giant Kraft has been labelled "derisory" by Dairy Milk maker Cadbury.

Read the whole article at:

Citigroup to split as losses grow

That's an interesting 'portfolio approach' management example, for two SBUs which in theory had could develop synergies.


Citigroup to split as losses grow

Citigroup was bailed out by the US government in November
Struggling US banking giant Citigroup has announced plans to split the firm in two, as it reported a quarterly loss of $8.29bn (£5.6bn).
It said it would realign into two new firms, Citicorp and Citi Holdings.

Read the whole article at: http://news.bbc.co.uk/1/hi/business/7833090.stm