An interesting article on forecasting and environmental scanning.
Never trust an economic forecast
By Tim Harford
Published: August 9 2008 01:20
When people discover that I am an economist, they rarely ask me for my views on subjects that economists know a bit about – such as how to respond to climate change or pay less at a supermarket. Instead they ask me what will happen to the economy
Read the whole article at: http://www.ft.com/cms/s/0/867c0148-6353-11dd-9fd0-0000779fd2ac.html?nclick_check=1