Interesting strategic alliance and synergies development
Penguin targets lonely bookworms
Penguin has launched an online dating website with Match.com to bring lovelorn literature fans together.
Members will be asked to list their favourite books in their profile and will be able to search for suitors with similar literary tastes.
Read the whole article at: http://news.bbc.co.uk/1/hi/business/7577132.stm