One could think that this is an unrelated diversification: holiday packages by a supermarket chain. But this is not the first retailer to have such a SBU (Co-op has been offering similar services with a different business platform though). It is interesting to note how retailers can develop synergies across completely different SBSs.
Aldi moves into holiday market
Cut-price supermarket Aldi has begun to offer beach holidays and city breaks to cash-strapped consumers.
The move comes as the travel industry enters its busiest period of the year, with 20% of summer holidays usually booked before the end of the month
Read the whole article at: http://news.bbc.co.uk/1/hi/business/7820008.stm