Friday, 9 January 2009

Aldi moves into holiday market

One could think that this is an unrelated diversification: holiday packages by a supermarket chain. But this is not the first retailer to have such a SBU (Co-op has been offering similar services with a different business platform though). It is interesting to note how retailers can develop synergies across completely different SBSs.

Aldi moves into holiday market

Cut-price supermarket Aldi has begun to offer beach holidays and city breaks to cash-strapped consumers.
The move comes as the travel industry enters its busiest period of the year, with 20% of summer holidays usually booked before the end of the month

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