Example of strategic alliance. It is interesting to note how the two companies seek to get different types of benefits from this collaboration: access to knowledge (efficient engines) and access to the largest market.
Fiat and Chrysler create alliance
Italian carmaker Fiat and US giant Chrysler have agreed to create a global strategic alliance, the companies said in a statement.
Under the terms of the deal, Fiat will get a 35% stake in Chrysler. In return, the US firm will get access to Fiat's fuel-efficient vehicle technologies.
It is hoped the agreement will lead to "substantial" savings for Chrysler.
Read the whole article at: http://news.bbc.co.uk/1/hi/business/7839542.stm
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