Thursday, 26 February 2009

March launch for 'cheapest car'

Could this be the answer to the problems of the automotive industry? The low frills strategy has restructured the airlines industry; could a similar approach do the same for the automotive? It would be interesting to examine whether Tata could launch this product in more mature industries like Europe or US.

March launch for 'cheapest car'
India's Tata Motors has said its Nano, billed to be the cheapest car in the world, will be launched next month.
The company said the launch would take place on 23 March in Mumbai. It will start taking orders in mid-April.
The basic model is expected to cost about 100,000 rupees ($1,984, £1,393). The car was due to have been launched last year.

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