Does this make sense? A low-frills, cost leader company to differentiate in such as a great scale that even the likes of BA do not... Interesting to note how the company uses customer feedback (you can read and compare with this commentary on the US automotive industry http://www.businessweek.com/magazine/content/09_06/b4118032619547.htm?chan=innovation_auto+design_top+stories)
By Colette Hume BBC News
Picture the scene - you're on the plane on your way to a dream holiday destination. Take-off was smooth and the drinks trolley is on its way down the aisle.
The mood is complete - then a mobile phone rings.
For some that sound spells heaven, for others hell, but from now on it's a reality for thousands of Ryanair passengers
Read the whole article at: http://news.bbc.co.uk/1/hi/uk/7900802.stm