Hostile Acquisition, if it goes ahead, the integration will be challenging to manage. Interesting to note that Kraft highlights the potential synergies while Cadbury suggests that Kraft is a conglomerate with a Portfolio parenting style. Also, interesting how the strategic direction is emphasised: Cadbury claims that Kraft has a slow growth business model.
Kraft's bid for Cadbury 'derisory'
Updated: 09/11/2009 15:54A £9.8 billion hostile takeover bid from US food giant Kraft has been labelled "derisory" by Dairy Milk maker Cadbury. A £9.8 billion hostile takeover bid from US food giant Kraft has been labelled "derisory" by Dairy Milk maker Cadbury.Read the whole article at:
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