Google is diversifying while building on its core competences.
Google enters travel market with flight data purchase
By Daniel EmeryTechnology reporter, BBC News
Search engine giant Google has entered the travel market after acquiring flight information firm ITA Software.
ITA provides software that organises fares, flight and journey times that are used by airlines, travel agents and flight comparison sites such as Orbitz.
Google said it may well expand the scope, enabling users to search directly for flight destinations.
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