Thursday 10 December 2009

Hershey And Cadbury

Hershey's offer seems to be more sympathetic by the Cadbury's boards. It seems that the different Corporate Parenting style influence this decision:
http://www.ft.com/cms/s/0/054d6f9c-dbbd-11de-9424-00144feabdc0.html
It is interesting to note the emphasis placed on the merger of cultures:
http://www.ft.com/cms/s/0/4d5c6c2a-dbbd-11de-9424-00144feabdc0.html
Also quite interesting the Kraft's approach which emphasises the feasibility and acceptability of their efforts:
http://www.ft.com/cms/s/0/0ac559f8-dd11-11de-ad60-00144feabdc0.html

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