This is a diversification that does not seems to be 'relevant' but it actually builds on corporate parents' core skills, it will create synergies between Google's core business and this new one.
Google set to offer property dimension to UK mapping
Google is set to launch a property dimension to its UK mapping system.
The new service will allow both estate agents and private sellers to put their property as an overlay on Google Maps.
Read the whole article at: http://news.bbc.co.uk/1/hi/technology/8394252.stm