A very well written 'reportage' which is a great case study for MySpace and News Corp. There are example for a great variety of strategic management topics. Interesting to note: News Corp. diversification strategy; the process for Merger (and how the target was selected); the impact of the environment; and leadership styles.
The rise and fall of MySpace
By Matthew Garrahan
Published: December 4 2009 15:26 Last updated: December 4 2009 15:26
In summer 2005, having spent the best part of four decades building a newspaper, film and television empire, Rupert Murdoch decided that the time had come to get serious about the internet. As founder and chairman of News Corporation, one of the world’s biggest and most powerful media conglomerates, Murdoch controls an eclectic portfolio of businesses ranging from The Sun newspaper to the movie studio 20th Century Fox. Yet with young people “watching less television and reading fewer newspapers”, as he observed that summer, News Corp desperately needed a bigger presence online.
Read the whole article at: http://www.ft.com/cms/s/2/fd9ffd9c-dee5-11de-adff-00144feab49a.html