Good example of how Primary and Supporting activities influence performance.
Superdry firm Supergroup's profit hit by warehouse cost
Superdry owner Supergroup has reported a dip in half-year profits after being hit by problems at a warehouse that affected supplies of its clothing.
Underlying pre-tax profits for the six months to 30 October were £13m, down from £13.5m last year, after it took a £4m hit for the supply problems
Read the whole article at: http://www.bbc.co.uk/news/business-16177657