Acquiring resources to implement strategies. Google's strategy is to entre/dominate the social networking market. Although, as a company it is capable of innovating on online technologies, it struggles with social networking; buying them from IBM gives Google quick access to resources. It is also interesting to note that IBM is now building technologies that it is not for its own use. This seems like an RBV strategy, to use its assets for developing resources that will sell to others.
Google adds IBM patents as it looks to future
Google has gained hundreds of patents from IBM as it continues its intellectual property spending spree.
It has acquired 187 patents and 36 applications, adding to the 1,000 it purchased from IBM last summer.
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