Here is a case of 'withdrawing' as a strategy. Google has abadoned a strategy at the early stages of implementation. The launching of 'lively' was a Resource Based View case, however it is interesting to note that now Google is trying to focus its resources on its main activities. It is also worth mentioning that the withdraw from 'lively' comes together with the launch of the 'SearchWiki'.
To read more on this issue: http://www.google.com/hostednews/ap/article/ALeqM5jhRCjkHwh_oq8QOuell_PEkgqTagD94IT2080