That's a good example of a strategic alliance in the form of a consurtium to bid for Gatwick. It is interesting how the potential synergies developed are described as a 'marriage made in Heaven'; they might have experienced marriages made in Hell in the past!
Virgin Atlantic plans Gatwick bid
Virgin Atlantic and Easyjet are planning a joint bid for Gatwick airport, which has been put up for sale by its owner, BAA.
Virgin is talking to a group of interested parties about a bid for the airport, valued by analysts at up to £2.5bn.
Read the whole article at: http://news.bbc.co.uk/1/hi/business/7728863.stm