It is fascinating to read how a company can prosper within a financial crisis period. Porsche is definitely an interesting case study and at the same time it provides good examples on the appointment of a leader, without any relevance and capabilities in the sector (think our 'leadership expertise'), has created unexpected sources of income.
Fast bucks: how Porsche made billions
By Emily Hughes BBC Money Programme
Porsche is world famous for its iconic sports cars.
But car manufacturing isn't the only thing the company is good at.
Last year it made six times as much on the stock market as it did making cars.
Read the whole article at: http://news.bbc.co.uk/1/hi/business/7843262.stm
1 comment:
It wasn't so good for VW if I remember.
Post a Comment