Friday, 19 December 2008

The trouble with Starbucks

Very Interesting. Lots of stuff to consider: unsustainable growth, expansion strategies, international strategies.

The trouble with Starbucks
By Jenny Wiggins. Portrait by Charlie Bibby
Published: December 12 2008 11:43 Last updated: December 12 2008 11:43

On a dark December morning three years ago, Howard Schultz bounded into a coffee shop in Dublin and started shaking hands with people in red T-shirts and green aprons before peppering them with questions. “Are you all new with Starbucks?” he asked the staff. “Who are the customers, and have they been to Starbucks before?”

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