Very Interesting. Lots of stuff to consider: unsustainable growth, expansion strategies, international strategies.
The trouble with Starbucks
By Jenny Wiggins. Portrait by Charlie Bibby
Published: December 12 2008 11:43 Last updated: December 12 2008 11:43
On a dark December morning three years ago, Howard Schultz bounded into a coffee shop in Dublin and started shaking hands with people in red T-shirts and green aprons before peppering them with questions. “Are you all new with Starbucks?” he asked the staff. “Who are the customers, and have they been to Starbucks before?”
Read the whole article at: http://www.ft.com/cms/s/0/aa9831ce-c266-11dd-a350-000077b07658.html?nclick_check=1
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