Monday, 15 December 2008

Virgin unveils next-gen broadband

Example of product development. The broadband market has reached its maturity with no new customers available; and hence Virgin has developed a product development strategy (think of Ansoff's matrix). Reading the article, it is interesting to note how the competition is based on different technologies (impact of macro environment) which have a completely different approach (modem etc). I guess pricing and reliability will determine the winners as switching costs remain low.

Virgin unveils next-gen broadband

Virgin Media has launched its new 50 Megabits per second (Mbps) domestic broadband service.
It doing so it will be the first UK ISP to roll out a next generation broadband service that runs far faster than most others available to UK web users.

Read the whole article at:

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