Example of product development. The broadband market has reached its maturity with no new customers available; and hence Virgin has developed a product development strategy (think of Ansoff's matrix). Reading the article, it is interesting to note how the competition is based on different technologies (impact of macro environment) which have a completely different approach (modem etc). I guess pricing and reliability will determine the winners as switching costs remain low.
Virgin unveils next-gen broadband
Virgin Media has launched its new 50 Megabits per second (Mbps) domestic broadband service.
It doing so it will be the first UK ISP to roll out a next generation broadband service that runs far faster than most others available to UK web users.
Read the whole article at: http://news.bbc.co.uk/1/hi/technology/7776139.stm