A very good example of the suppliers' role in survival. It would be interesting to read what the Zavvi executives did, since they started sensing that Woolworths were about to go on administration. Think of how their Value Chain Analysis and Five Forces Analysis would look like a few months ago.
By the way, one can only admire R. Branson's foresight...
Why did Zavvi go under?
By Martin Shankleman Employment correspondent, BBC News
Zavvi has joined a growing list of High Street casualties in the run-up to Christmas.
These include the closures of MFI and Woolworths, which were confirmed last week, while Whittards and The Officers Club went bust yesterday.
Read the whole article at: http://news.bbc.co.uk/1/hi/business/7799204.stm